Season 32 Episode 7 | 53m 41s
Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.
Aired: 02/18/14Video has closed captioning.
Problems Playing Video?
Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, The John and Helen Glessner Family Trust, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.